Our Team

Innovating how we grow food, and Inspiring people, planet & communities - one VeggieWall at a time!

Jen & Matt have been friends for 20 years. They founded Green Thumb Technology together in 2015. 



Jen Co-Founder


Jen is the green thumb of Green Thumb Technology. While researching how to make her patio garden vertical, she came across living walls (hydroponic, vertical gardens using house plants). It has been her dream to own a business that contributes to healthier people & planet, and Green Thumb Technology is the perfect fit! Having grown up in a single-parent household with her brother, she knows first hand how difficult it can be to put healthy options on the table. Jen has also had family members pass away from cancer, and believes that eating food you grow yourself is beneficial for our health. The fresher the food, the more we benefit from its rich nutrients. Plants start to lose their nutrient value once picked.

Growing our own food helps reduce our impact on the planet. Growing with the VeggieWall decreases the need to ship food, and therefore can decrease greenhouse gases associated with shipping. The VeggieWall uses 2/3rd less water over conventional agriculture. The drought in California is a great example that we cannot sustain to feeding the world population with current farming practices. It is time for change! Jen hopes Green Thumb Technology will inspire more people to grow their own food, so we can also reduce the use of pesticides. The more we grow, the greater our impact!

Inspired, Jen started to research greenhouses that grow food with hydroponics. She contacted Matt and the two began sketching & prototyping. The rest is history!


Matt Co-Founder

Matt has many talents: a musician who has produced his own records and recording studio, to video, photography, and custom home renovations. He's also a great cook, a foodie, and husband. Matt loves to use fresh herbs, and although he has never grown food before, he found it easy with the VeggieWall in his basement suite. Rather than spending money on expensive herbs that go to waste before he can use them, now he can pick fresh herbs to add to his dishes as he needs them! Matt uses his talents in art and construction to build many prototypes and is always inventing new products. 


Gary - Business Adviser

Jen and Matt met Gary through an Istuary Pitch Competition (think Dragons Den or Shark Tank). Gary was one of the judges and mentors. We took second place in the pitch competition, and better yet, connected with Gary! He has been helping us with many elements of our business, from our business plan, to setting up manufacturing, to budgets and financing. 

Gary Brownstone is a C-level executive with over twenty years of direct experience in launching, growing, financing and exiting tech companies. He has a BA & MBA from the University of Western Ontario - Richard Ivey School of Business. 

Gary has owned, operated, managed, mentored, financed and exited both private and public companies in IT, Ag-Tech, Clean Tech, Life Sciences, Health Tech, and more. As President of a tech incubator from 2007 to 2015 Gary supported the launch, financing and growth of over 45 companies. He has conducted business throughout Canada, the United States, Israel and China. 


Thanks to the National Research Council of Canada & Emily Carr University for your help in taking our design to manufacturing.